Growth you own,
not growth you rent.

Design, development, CRO, paid media and AI visibility for DTC brands, from one senior team. Fixed prices. Fixed timelines, contracted.

“Move shipping cost onto the product page”

  • Funnel mapped
  • Shipping block designed
  • Built on the product page
  • Shipping to staging
  • Split test live

Developly · CRO sprint · working

See how a sprint runs →

Conversion rate · 90 days after launch

2.4%↗ +1.3 pts

From 1.1% before the redesign, same traffic

13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug
Real client data, anonymised under NDA
Platforms we work on
  • Shopify
  • Shopify Plus
  • Meta
  • Google

Developly is a Shopify studio in Dubai and Geneva. Two senior people design, build, speed up and optimise stores for DTC brands, and run their paid media and AI visibility. Every scope is published, including what it excludes, and every engagement is scoped before it is signed.

The problem

Four vendors,none of them talking.

A designer, a developer, a CRO consultant and a media buyer, each optimising their own number. Every handoff costs a week.

Design to build

Without Developly

Design finishes, development starts from scratch

Owner: Nobody · Time lost: 1 week

With Developly

Same team builds what it designed

Build to CRO

Without Developly

Build ships, CRO has never seen the funnel

Owner: Nobody · Time lost: 1 week

With Developly

The funnel is mapped before launch

CRO to paid

Without Developly

CRO wins a test, paid never hears about it

Owner: Nobody · Time lost: 2 weeks

With Developly

Paid hears about every test win

Revenue

Without Developly

Revenue moves and no one can say why

Owner: Nobody · Time lost: every week

With Developly

One weekly report says why

Per project, before anything ships. One team removes all three handoffs.

What you keep

Six things land in your accounts.None of them are slides.

All six stay with you if you stop.

The Figma file

Every screen, components still live.

developly-thememain
sections/
product-buy-box.liquid+142
cart-drawer.liquid+88
snippets/
price-with-ship.liquid+31
assets/
theme.js−1.9 MB

The theme repo

Your theme in git, readable commits.

LCP4.1s → 1.2s
TBT940ms → 90ms
JS2.4 MB → 310 KB

A speed budget

The numbers we hit, checked every deploy.

TestCVR
Shipping cost on PDP+118%
Sticky buy box+31%
Bundle upsell block+9%
Trust row above fold−4%
Single-page checkout

The experiment log

Every test, including the losers.

Event
view_item
add_to_cart
begin_checkout
purchase
ship_cost_seen

Server-side, cookie-free

A tracking plan

Events, where they fire, where they land.

Admin + repo access transferred
Loom walkthrough, 18 min
Theme documented in README
30 days of bug fixes
Nothing licensed back to us
Retainer, only if you want one

The handover

Access, a walkthrough, a month of fixes.

Real client data, anonymised under NDA

Services

Everything a store needs,under one roof.

Buy one, or let them compound.

012 weeks

Design

Store redesign in Figma, every page and state.

See what is included →
Design · Figma12 screens
Collection
Product · v3
Redesign v3
025–7 days

Build

Figma to Shopify, with a speed budget enforced.

See what is included →
Build · LighthouseAfter
98
Performance
100
Accessibility
100
Best practice
100
SEO
Largest Contentful Paint4.1s → 1.2s
Total Blocking Time940ms → 90ms
JavaScript shipped2.4 MB → 310 KB
Deploy #184 · main → production · 41s
03Monthly

CRO

Research, test, ship. Measured against revenue.

See what is included →
CRO · Experiment 14Winner
AControl: shipping shown at checkout1.1%
24,105 sessions · 265 orders
BShipping cost on the product pageWinner2.4%
24,105 sessions · 578 orders
Uplift
+118%
Confidence
97%
Duration
21 days
Tests shipped
14
Shipped to 100% of traffic on 3 Aug
04Monthly

AI Visibility

Be the store ChatGPT, Gemini and Perplexity name.

See what is included →
AI Visibility · Prompt test3 engines

“best refillable serum for sensitive skin”

ChatGPTCited
GeminiCited
PerplexityMissing
Product schema
Valid
Answer-shaped PDPs
3 of 12
AI crawler access
Partial
Three buyer prompts, three engines
05Monthly

Paid

Meta and Google run on margin. Accounts stay yours.

See what is included →
Paid · Last 30 daysMeta + Google
Spend
€48,200
Contribution
€71,400
MER
2.41
Blended CAC
€38
CampaignMargin
Prospecting · broad+€38,200
Retargeting · 7d view+€24,900
Advantage+ shopping+€12,100
Retargeting · cart abandon+€14,600
Brand search · exact−€3,800
Spend passed through at cost, never marked up

Real client data, anonymised under NDA

Process

How it goes.Four steps, no surprises.

Two senior people. No juniors, no subcontractors.

  1. 1

    Teardown

    You send the URL, we send the audit. Yours to keep.

  2. 2

    Scope

    Fixed price, fixed deliverable, signed SOW.

  3. 3

    Build

    Payment clears, we start. Watch it on staging daily.

  4. 4

    Handover

    Files, repo, ad accounts, docs. Nothing held back.

client name withheld.staging.developly.meLive
TimeWhat shippedDiff
09:14feat: shipping cost on product page+142 −18
11:02fix: cart drawer total on variant change+31 −7
14:38perf: defer review widget, split vendor bundle+64 −310
16:20test: checkout on iOS 17 Safari+88 −0
17:05chore: strip 1.9 MB of unused app JS+4 −1204
Day 3 of 7 · every commit visible the moment it lands
Sprint · week 1Sprint · week 1
TeardownPaid, delivered
ScopeSOW signed
BuildDay 3 of 7
HandoverNot started

Real client data, anonymised under NDA

Questions

Answered directly.Including the awkward ones.

Guarantees, cancellation and getting started.

No. We guarantee the scope, timeline and deliverable, in writing.

A written audit of your funnel, fixes ranked by revenue impact. Yours to keep.

Two senior people. No juniors, no subcontractors.

Store access, ad account access, and one decision-maker.

After the first three months, yes, with thirty days’ written notice.

Teardowns start within 48 hours of payment clearing. Build work depends on capacity, and we give you the real date.

Next step

Own your growth.Start with the teardown.

Read it, then decide whether you want us to fix what it finds.